Edward:
1- Write an average of 32 pages with 350 to 1,000 words.
2- Don’t worry about what you character looks like.
3- Respect the child as someone who knows right from wrong, loves to laugh but also want to know how the world really is.
4- Say where the story is happening.

Fox:
1- Do not write things like: he gasped, she spluttered, etc. Use the word ‘said’. The gasping and spluttering, etc. should be obvious from the situation, if writing is effective.
2- Do not write to teach. Children and publishers alike detest heavy morals.
3- Do not use alliterative names or titles, such as Izzie the Ice cube, Kenny the Koala or Tommy the Tired Teddy. Use names, which reveal of the character.

Montes:
1- Writing a book is 10% science and 90% art.
2- The text of a picture book should be short: no more than 1,000 words, preferably less than 600 words. A picture story book should be less than 2,000 words, preferably 1,000 to 1,200.
3- Editors love humor.